Birthstone jewelry: The best way to boost your retail collection

birthstone jewelry ?

History of birthstone jewelry

Did you ever think about what a birthstone is? What is its significance? Or why people are crazy about purchasing gemstone jewelry?

So, let us start with the first question- what is a birthstone? A birthstone is a gemstone that represents the birth month of a person. Each month is associated with a unique gemstone (it can be more than one). All the stones have individual meanings, spiritual values, and religious beliefs attached to them. They have always been inspiring through their healing powers.

The origin of birthstone jewelry started at the time of the Bible, and the version of King James Bible has a reference of birthstones with their meanings. Birthstones by months are described in detail in the second book of the Bible—exodus, between 600 and 400 B.C. In that book, a secret object called “breastplate of Aaron” containing 12 gemstones is mentioned. It is worn by the priests to communicate with the gods.
Birthstone jewelry can be given as a gift on birthdays, anniversaries, or for any event, to loved ones. Finding the right kind of jewelry could be a difficult task for your customers. But this is where you can help them as a retailer or shop owner and convert them to your regular customers. This blog will help you in selling the jewelry to boost your retail sales and knowing the birthstones and their meanings.

Birthstone For January

Garnet is the birthstone for January month. The warm red hue of garnet is said to stimulate the senses and activate the energies of the body. Rings with January birthstone can initiate a fabulous and fresh start of the New Year by giving peace, passion, good health, and motivation in the wearer’s life. This gemstone is beneficial for your customer’s health as it regulates blood flow and decreases depression.

Birthstone For February

Amethyst is the only birthstone for February. The name of this stone is derived from the Greek word “methustos,” which means not intoxicated. In ancient times, it was believed that the stone protects the wearer from drunkenness. If your customers have concerns about their short-tempered nature, suggest them this beautiful February birthstone ring. The color of amethyst varies from deep lilac to reddish-purple. It is the best way to bring peace through the positive vibes it emits.

Birthstone For March

There are two birthstones associated with the month of March—Aquamarine & Bloodstone (heliotrope). If your customers like blue, they can opt for aquamarine, or if they love green, they can go for bloodstone jewelry. It symbolizes youth, health, and hope. Although different in appearance, the metaphysical properties of both the stones are quite similar.

Birthstone For April

The phrase “Diamonds are forever” is apt for people born in April. People who love diamonds can have many color options, including yellow, red, pink, blue, green, etc. Those who are spiritual know that Herkimer diamond is considered the best for crafting diamond jewelry because of its purity. Selling a diamond or wearing one has always been A Piece Of Cake.

Birthstone For May

Emerald is the birthstone for May and is a reward to those who are unique in some ways. You can suggest this rare gemstone to those who love green but were not born in March rather born in May. They can include this in their wardrobe jewelry collection. The birthstone for May has been valued since ancient times by Romans and Egyptians. In fact, the Egyptians used this stone during the mummification process.

Birthstone For June

People born in June are luckier than others because they have three choices, which include pearl, alexandrite, and moonstone or rainbow moonstone. Pearl comes in white, green, purple, blue, and silver. Natural pearls are found in rivers, lakes, and oceans, but they can also be created using freshwater mussels. Women love to wear a necklace with June birthstone (pearl) because of the elegant appearance. Moonstone is a preferred gemstone of many as it symbolizes love and romance in the couple’s life. You can propose these three birthstones for June to the couple who are stepping into a new phase of their life.

Birthstone For July

Ruby is the birthstone for July, which is a symbol of love, health, and wisdom. The red color of this stone is referred to as the “blood of pigeon.” You can suggest rings, necklaces, or bracelets with July birthstone embedded in them, to someone who is looking for a gift for their loved ones to bring good fortune.

Birthstone for August

Peridot and spinel are the two birthstones for August babies. Peridot is a rare stone, and the color ranges from yellowish lime green to olive green. Spinel, however, is available in many colors ranging from red, blue, yellow, orange, pink, etc. Jewelry curated with August birthstones will protect the wearer from any harm and help to achieve contentment.

Birthstone for September

Sapphire is the only birthstone for September, and it is available in almost every color. You can present sapphire jewelry to your customers and educate them about the metaphysical properties of the stone. It is the symbol of loyalty, and couples exchange sapphire rings as a token of commitment and honesty in the relationship.

Birthstone For October

Tourmaline and opal are the two birthstones for October babies. Both stones have similar properties and are available in a variety of colors. Opal derived its name from the Greek word “oppalios,” which means to see the change in colors, and tourmaline is derived from the Singhalese word “turamali,” meaning stones of mixed colors. Ethiopian opal is considered one of the best stones for healing the soul and remove negativity. It is a symbol of love, life, and truth. Tourmaline promotes happiness and spirituality that shields the wearer from negative emotions. Both stones have amazing qualities, and beautiful aesthetics will ease the process of selling tourmaline and opal birthstone jewelry.

Birthstone for November

Topaz and citrine are the birthstones for November. People who love topaz has a variety of colors to choose from. Topaz jewelry helps to balance the emotions of the person who wears it. Citrine, on the other hand, comes in yellow, orange, and brown colors. Citrine jewelry is beneficial for supporting vitality and promote the good health of the possessor. Silver rings appear great with either of the November birthstones embedded in them.

Birthstone for December

The last month of the year has Zircon, Tanzanite, and Turquoise as the birthstone for December. Birthstone jewelry contrived from them is popular among the people for their beautiful aesthetics. Zircon is available in rainbow colors, Turquoise ranges from dark blue to its lighter shades, and Tanzanite in the shades of blue and purple. Turquoise is considered as a love charm for the partners. As a retailer, you can present your customers turquoise jewelry that will keep the evil spirits away, which is another belief attached to the stone. Turquoise can also be given on the 11th anniversary and Tanzanite on the 24th anniversary.


As a jewelry seller, you can make your customers’ birthdays, anniversaries, and other special events memorable for forever by selling them the right kind of birthstone jewelry. It is the best way to connect to the gemstone world. It gives a unique meaning to the occasion and also defines a person’s personality. Hopefully, this blog helped you.

Exit mobile version