3 Pro Tips for Local SEO That Help You Rank in 2019
Do you have a local business that you want to promote? Then, local SEO will be the ultimate weapon for you. Though old-school marketing techniques including banner hoarding or word-of-mouth are still good to expand customer outreach, nothing can help you as well as local SEO. Search Engine Optimization is a prominent medium to create a strong online buzz and catch the attention of your potential customers. And local SEO helps businesses to promote their products or services to local customers at the exact time they are looking for them online. The difference between local SEO and general SEO is that local SEO is for search queries that have “local intent”. While creating an SEO campaign for customers across the globe needs a huge investment, a local SEO campaign that only focuses the local customers, needs a minimal investment. Thus, without creating a hole in your pocket, you can create a strong online presence, as well as reach your potential customers.
Are you wondering who to choose for local SEO? Well, there are several SEO agencies in Australia that can help you with this. Based on your needs and budget, choose a reputable Australian SEO company and achieve your dream. However, if you are a tech-savvy person and want to try your hand in local SEO, then follow these tips.
1. Make sure the NAP citations are consistent
NAP citation refers to the business name, address, and phone number. Citations can occur on websites, local business directories, social platforms, and many more. It helps internet users to discover local businesses, as well as can impact local search engine rankings. So, you have to make sure that your local citation is exactly the same across all of your online assets. It is because Google algorithms always look for consistency in contact information when deciding which result to show in the local pack. If your information is not consistent, then it will choose another listing over yours, and as a result, you will lower the possibility to rank well.
2. Encourage your customers to write online reviews
A genuine review in your local listing can impact your rankings greatly. When there will be more reviews from real users for your business, the search engine will believe that your business has a great customer engagement as a good number of people are visiting and talking about your products or services online. The more you can manage to grab reviews, the better the chances to rank higher on the Search Engine Result Pages (SERPs). You need to have the right strategies that will make it easy for the satisfied customers to leave good reviews for your business.
3. Optimize your social media profiles
Social media falls under off-page SEO. And it holds a decent controlling factor for local businesses to rank higher in SERPs. In order to optimize your social profile, make sure that you have an engaging bio which describes your business. Moreover, you should not forget to mention your business address along with working days, working hours, phone number, website URL, email id etc. If Google finds that people are visiting your site from 3rd party resources including Facebook, Twitter, Instagram, Pinterest, and many more, it would take that as a strong signal and improve the rankings. So, you should optimize your social media profiles for a better outcome.
These are some of the tips that can help you with local SEO. And to design a local SEO campaign for your business that can help your site to rank higher and reach the target audience, opt for a reputable SEO agency Sydney that offers their services at affordable prices.
Author Bio: Richard Smith, a popular blogger, who is associated with an Australian SEO company, here writes on the tips that can help you with local SEO. He also suggests to hire an SEO agency Sydney for this.