Technology

Top 4 Ways Responsive Web Design Benefits Your SEO

If you are a business owner, who wants to highlight his or her digital presence, then the fundamental step that you have to take is to design a website. However, by designing and developing a website, you are just able to reach the desktop users. In the age, while the maximum number of search queries comes from mobile devices, don’t you like to reach mobile users along with desktop users? The answer will be yes. However, how to make your website mobile-friendly? Well, by making it responsive. A website with responsive web design is able to adapt on the screen it is being used on, regardless of what device it is. The site will automatically reformate to provide the user with a better experience.

However, how to make a website responsive? There are several companies that can help you with this. Based on the reputation of the company, the kinds of services that they offer, and the price that they asked for, you can choose a company. Are you still in doubt whether to choose responsive web design or not? To clear your doubts and help you take a wise decision, here we have put together a few benefits of responsive web design. Take a look.

1. Increases mobile traffic

The first and the most important benefit of responsive web design is the increased mobile traffic. Mobile browsing has grown steadily for years now and managed to surpass desktop browsing. And this means that mobile devices have become the main focus for getting quality traffic, and thus, mobile optimisation is the new industry standard. Therefore, by using responsive web design on your site, you can open the doors for the majority of the web users nowadays, that will ultimately improve your internet marketing Sydney.

2. Improves page loading speed

Speaking of mobile browsing, speed is now one of the most important SEO ranking factors with Google. With the introduction of mobile-first principle, Google announced that web page loading speed will become an important part of Search Engine Optimisation. A full website takes more time to load on a smaller screen and thus, it is frustrating for the users. Responsive web design condenses the pages, makes them smaller, and so easier to load.

3. Lower bounce rate

Website visits will not help you in any way if the bounce rate is too high – this means that a good number of visitors who come to your website will immediately leave it because of poor user experience. A lot of SEO companies recommend responsive web design as a way of lowering the bounce rate and thus, improves the rank.

4. Positive user experience

It is no surprise that user experience affects SEO affects a lot. After all, your main focus is the visitors themselves. So, you have to make sure that the users are able to see the full content on any screen, as well as navigate, it properly as it is all about the first impression. You don’t want your visitors to struggle with scrolling, zooming, or anything else regardless of their preferred browsing device.

These are some of the benefits of creating a responsive web design. Once you are done with this, look for a reputable SEO company that offers Sydney SEO services.

Author Bio: Alexander Smith, a popular blogger on internet marketing Sydney, here writes on some of the benefits of responsive web design for SEO. He also suggests to hire a reputable SEO company that offers Sydney SEO services.